Is it possible to make a link such as: <a href="anton://useful_info_for_anton_app">click me!</a> cause my Anton app to start up? I know that this works for the Android Market app with the market protocol, but can something similar be done with other apps? Here is an example of a link that will start up the Android Market: <a href="market://search?q=pname:com.nytimes.android">click me!</a> Update: