How to sell a B2B productLately, a bunch of early stage founders have emailed me to ask for go-to-market (GTM) advice. They have a real product, it solves a real problem for their handful of customers… …so why isn’t it selling? It’s a problem faced by nearly every single technical founder I talk to. The unfortunate truth is that the first year of sales will tend to make or break the company. Sales provides the initial mom
