Media Gurrillaより、今後のPR担当者は、blog、SEO、SEMに精通しなくてはならないというお話。 Media Guerrilla: PR Remixed, Mashed-Up. "companies need to embrace new technology and listen to what customers are saying online." And as appropriate, look for ways to engage with customers directly. This is all fine and good, today, but if current trends tell us anything, it’s that there’s no way PR alone will be capable of scaling to tomo