If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to become available in Google Analytics accounts (N.B. – Universal web properties only) and thought “yes, I’ll have some of that”. The reports allow for much deeper analysis of shopping behaviour – to understand things like influence of product impressions on conversion – as well as p
![Migrating to Enhanced E-Commerce in "5 Easy Steps"](https://cdn-ak-scissors.b.st-hatena.com/image/square/5bfba0ed62179bec20d41299395c7f2510db818b/height=288;version=1;width=512/https%3A%2F%2Fwww.measurelab.co.uk%2Fwp-content%2Fuploads%2F2014%2F06%2Fimage01.png)