Creating Passionate Users: Upgrade your users, not just your productLearning is a drug. To the brain, learning new things is inherently pleasurable. So if markets are conversations, why not use the conversation to help someone learn? A lot of the marketing-folks-with-a-clue have begun talking about the need for brands (or whatever comes after brands) to offer something more meaningful to users. Just yesterday Hugh talked about the marketing-spirituality thing, and
