To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited... Discover here what happened or visit http://www.tntdrama.com for more info. TNT. We know drama.
![A DRAMATIC SURPRISE ON A QUIET SQUARE - YouTube](https://cdn-ak-scissors.b.st-hatena.com/image/square/12ae2d81332b0f6c1b792a87e968524edb82630f/height=288;version=1;width=512/https%3A%2F%2Fi.ytimg.com%2Fvi%2F316AzLYfAzw%2Fhqdefault.jpg)