Creator of the GIF says it is pronounced "Jif" GIF開発者「GIFの発音は”JIF”」 The creator of the GIF file format has sparked a lively debate on Twitter after announcing that it must be pronounced "Jif". Steve Wilhite made the controversial declaration during an interview with the New York Times in the run up to the Webby Awards where he will accept a lifetime achievement award. He said he was proud of his c