Fyre Festival was a fraudulent luxury music festival founded by con artist Billy McFarland and rapper Ja Rule. It was created with the intent of promoting the company's Fyre app for booking music talent. The festival was scheduled to take place on April 28–30 and May 5–7, 2017, on the Bahamian island of Great Exuma. The event was promoted on Instagram by social media influencers including Kendall
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