From 2009 to 2011, IDEO published 35 issues of PATTERNS—explorations into the common insights we saw bubbling up across projects, as well as out and about in the world. This was a tap into IDEO’s collective intelligence to do better work for our clients—even faster. Download all the issues below. In Issue 32, Serve the People, we explore how consumers in China are redefining customer service—and c
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