Five years ago, Adaptive Path was acquired by Capital One. This year, we’re closing up all Adaptive Path events to evolve how we engage with the design community. Together, with the legacy of Adaptive Path and the creative power of 450+ designers at Capital One, we’re building what’s next, and look forward to sharing and connecting with you soon! Our archived blogs are still available on Medium, i
Jesse James Garett, founder of Adaptive Path and author of the book The Elements of User Experience, speaks on what UX and UX design is, what UX looked like before and what are some of the challenges people are encountering now. He cites engagement as the main goal of UX design and, through some fantastic examples, shows that engagement is an universal quality achieved through visuality, sound, to
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