2. 30,000,000 Downloads?! (Actually, it’s a fair bit more than that by now.) • Since AppStore launch, Pinch Media has provided developers with an analyUcs library to monitor app usage – unique users, sessions, usage Ume, etc. • Since AppStore launch we’ve also been collecUng every bit of detail possible from the AppStore – rankings, price changes, you name it – and tying it back to our analyUcs.