Scientific AdvertisingThursday, February 16, 2006 Contents of Scientific Advertising Chapter 1 - How advertising laws are established Chapter 2 - Just salesmanship Chapter 3 - Offer service Chapter 4 - Mail order advertising - what it teaches Chapter 5 - Headlines Chapter 6 - Psychology Chapter 7 - Being specific Chapter 8 - Tell your full story Chapter 9 - Art in advertising Chapter 10 - Things too costly Chapter 11 -
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