coca-cola campaign gives old bottles '2nd lives' with 16 functional capscoca-cola campaign by ogilvy & mather gives bottles ‘2nd lives’ with 16 innovative caps all images courtesy ogilvy & mather china as part of its global sustainability program, coca-cola has launched ‘2ndlives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into useful objects, such as paintbrushes, waterguns and pencil sharpeners. to encourage
