What Big Brands Are Spending on Google | Digital - Ad Age
What Big Brands Are Spending on Google From BP's Boost in June to AT&T's Massive IPhone Outlay, Internal Doc Reveals What Marketers Drop on Search NEW YORK (AdAge.com) -- Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never sp
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