HOW TO: Optimize Your Social Media Marketing StrategyJosh Peters is a social media and Internet marketing consultant and the co-author of Twittfaced. He blogs at Shuaism and can usually be found hanging out on Twitter, Facebook or LinkedIn. There's nothing like the basics to help bring things back into focus when you feel lost. In "Marketing 101," the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimen
