Overview of the P&G Social Media Lab1. Procter & Gamble’s Social Media Lab collaborate, learn, deploy CM Summit 2008, SF Deborah Schultz Strategic Advisor, P&G Social Media & Emerging Technology www.deborahschultz.com http://www.flickr.com/photos/pedjap/156414455/ http://www.flickr.com/photos/theparadigmshifter/470341923/ 2. What is it about? ‣ Developing new brand building models ‣ Accelerate learning ‣ Broad, focused active experime
