We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the perceived scarcity of iPhones. Earlier this week Om conducted a reportorial gut check, and determined–o
What are the types of malware? How does malware spread? How do you know if you’re infected? We've got answers. What is malware? Malware, short for malicious software, is a blanket term for viruses, worms, trojans and other harmful computer programs hackers use to wreak destruction and gain access to sensitive information. In other words, software is identified as malware based on its intended mali
By Steve Lohr December 4, 2012 12:01 am December 4, 2012 12:01 am Google has been accelerating its patent production impressively in the last few years, even before it bought Motorola Mobility last year for $12.5 billion. That is one nugget in a new report from Thomson Reuters. The report, “2012 Top 100 Global Innovators,” released on Tuesday, includes Google. Last year, the first time Thomson Reu
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