SasakiTakahiroのブックマーク - はてなブックマーク

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ブックマーク / adage.com (44)

Memo to Adland: Enough With the Monkey Business
Over the past few years, you may have noticed fewer and fewer commercials featuring apes -- chimpanzees, in particular. That's a positive development, but the fact is there should be none. At the moment, we've seen two spots in circulation: One is an ad for Robitussin featuring a digital chimp in a green scarf, the other is a CareerBuilder Super Bowl spot featuring the real thing. The first spot s
SasakiTakahiro 2011/02/08
※Here's Your Big Game Ad Roundup
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Heineken Goes With Longneck Bottles -- Except in U.S. | Advertising and Marketing Wisdom: Adages - Ad Age
SasakiTakahiro 2010/12/03
"We have looked at each and every packaging detail to ensure our sophisticated consumers feel a subtle but significant difference,"
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Leica : Pig
SasakiTakahiro 2010/12/01
Publicis Brussels' print campaign for Leica demonstrates the camera's incredible zoom feature.
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Tiger Woods Tries to Get Ahead of Scandal Anniversary | News - Ad Age
SasakiTakahiro 2010/11/20
"Twitter is a place he needs to be,""but if you don't have a strong and provocative voice, you're just 'there,' and you're not going to be influential or taken seriously."
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'Christmas' Winning War on Christmas | News - Ad Age
SasakiTakahiro 2010/11/19
"When your advertising has trees and ornaments and gift wrapping, you're advertising Christmas, so don't call it holiday,"
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Advertising: Google Expands Product Ads in Search | Digital - Ad Age
SasakiTakahiro 2010/11/12
For the first time, major advertisers will be able to automatically have images of their products pulled into search results.
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Advertising: Target Takes a Holiday From Early Ad Barrage | News - Ad Age
SasakiTakahiro 2010/11/08
CREATE YOUR CHRISTMAS
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Marketing: Illy on a Mission to Convert Coffee Lovers | CMO Strategy - Ad Age
SasakiTakahiro 2010/11/08
Continually refine your distribution strategy to maximize consumption occasions.
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What Brand Marketers Can Learn From 2010 Midterm Elections | Rance Crain - Ad Age
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SasakiTakahiro 2010/11/08
brands need to be more collaborative "to head off people who don't like them."
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Coke Zero vs. Pepsi Max: Which Media Plan Worked Best? | Media - Ad Age
Get More From Ad Age Register to become a member today. You'll get the essential information you need to do your job better, including 7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy To get unlimited content and more benefits, check out our Membership page Want mo
SasakiTakahiro 2010/11/07
Coke Zero had the benefit of a bigger budget, it made clear choices about where it wanted to play in what looked like a more deliberate and distinct strategy／Pepsi Max's plan had a more traditional media flavor to it, delivering strong audiences for the advertising -- nothing wrong with that.
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Why Global Marketing Structure Must Follow Strategy | CMO Strategy - Ad Age
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Get More From Ad Age Register to become a member today. You'll get the essential information you need to do your job better, including 7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy To get unlimited content and more benefits, check out our Membership page Want mo
SasakiTakahiro 2010/11/07
Once it was clear what business requirements the new global marketing strategy needed to address, Hoornik challenged a dedicated team of internal and external experts to redesign the marketing organization, cutting overall headcount numbers and making it "fit for purpose" for the new strategy.
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Advertising: Baseball's Winners and Losers | News - Ad Age
SasakiTakahiro 2010/11/04
For the non-baseball fan (and maybe even for some baseball fans) it's a bit hard to remember which teams got to pile on the pitcher's mound after the last out.
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Marketing Sense Isn't the Same as Common Sense | Al Ries - Ad Age
SasakiTakahiro 2010/11/03
times don't change as much as many people think.
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Twitter Users Take Upper Hand in Product Development | The Media Guy - Ad Age
SasakiTakahiro 2010/11/01
Today, Twitter's tagline is "The best way to discover what's new in your world" -- which, really, is what the marketplace turned Twitter into.
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McDonald's Rolls out McRib Sandwich Nationwide | News - Ad Age
SasakiTakahiro 2010/11/01
In conjunction with its Nov. 2 national campaign rollout, McDonald's is launching a contest website (mcdonalds.com/mcrib), "The Legends of McRib," created by Omnicom's Tribal DDB.
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Why Marathons Are Hot Spot to Chase Consumers | News - Ad Age
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SasakiTakahiro 2010/11/01
"One of the benefits of a marathon of any size is that it brings people to your city, it showcases your city, and it brings people back."
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Kmart Shifts Approach to Ethnic Markets | News - Ad Age
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SasakiTakahiro 2010/11/01
"At that point we're going to realize the melting pot we've become. The general market is the ethnic market."
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Research Links Personality Traits to TV Viewing Habits | News - Ad Age
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SasakiTakahiro 2010/11/01
"Your personality determines what you consume, what TV shows you watch, what products you buy, and all the other decisions you make -- political choices, for example,"
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Social Buzz: Sony, GSK and Google's Rumored $2B Buy | One Riot Chart: Latest Real-Time Brand Chatter - Ad Age
SasakiTakahiro 2010/10/29
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The Most Twitter-Worthy Sitcom of the Year | The Media Guy - Ad Age
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SasakiTakahiro 2010/10/28
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