Anime – what started as a niche genre of manga and animation has become a multi-billion dollar industry in its own right, with chart-topping games like Pokémon Go and Genshin Impact grossing billions and movies like Demon Slayer: Kimetsu no Yaiba becoming one of the highest grossing films of the year. Anime is driving pop culture today; just look at the fashion collaborations like Loewe x Studio G