Human-Centered Design Considered Harmful - jnd.org
Column written for Interactions. © CACM, 2005. This is the author’s version of the work, the same as the published version except that I have corrected several typographical errors. It is posted here by permission of ACM for your personal use. It may be redistributed for non-commercial use only, provided this paragraph is included. The definitive version was published in Interactions, 12. 4, (July
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Applying the Behavioral, Cognitive, and Social Sciences to Products - jnd.org