Call your consultant! This is not a database ;) History Pills 1960s: From tapes and batch to disks, shared access and interactivity Late 1960s: Navigational Databases, links Early 1970s: Relational Model Late 1970s: SQL Early 1980s: Desktop Databases Late 1980s: Object Oriented Database 2000s: speed and scale, NoSQL Early 2010s: never let a beautiful abstraction go to waste, NewSQL The tiranny of