The role of UX Strategist is a relatively new one on UX design teams. From time to time, senior UX professionals ask me, in my capacity as manager of the UX Strategy and Planning group on LinkedIn, how they can move into UX strategy as a career-growth path. In an earlier UX Strategy column on UXmatters, “What Does a UX Strategist Do?” I partially addressed this question by analyzing UX Strategist
Unfortunately, in the field of user experience, people often confuse terms like information architecture, interaction design, visual design, usability engineering, and UX design. In some cases, people use these terms almost interchangeably. This article provides a lexicon of these terms and more clearly defines the role of the user experience designer. Information Architecture Information architec
In this edition of Ask UXmatters, our experts discuss the gaps between the agile development model and user experience design. Agile UX is a hot topic right now, so we’re revisiting a discussion that we began in a previous edition of Ask UXmatters, “Integrating UX into Agile Development.” Ask UXmatters is a monthly column in which our panel of UX experts answers readers’ questions about a broad ra
Mobile first has become a popular trend within the UX design and development communities. But, what does mobile first mean, exactly? I first encountered this concept at TechWeek, in Chicago, in the summer of 2011, when I attended a talk on mobile UX design by John Buda, who taught the audience how to write responsive behavior. I was stunned. By implementing responsive JavaScript, it’s possible to
“The practice of information architecture is the effort of organizing and relating information in a way that simplifies how people navigate and use information on the Web.”—DSIA Research Initiative Over the past two decades, the volatile evolution of Web applications and services has resulted in organizational uncertainty that has kept our understanding and framing of the information architect in
What Are Customer Journey Maps? Customer journey maps are documents that visually illustrate an individual customer’s needs, the series of interactions that are necessary to fulfill those needs, and the resulting emotional states a customer experiences throughout the process. need—what a customer has set out to achieve interactions—the necessary steps for a customer to satisfy those needs and achi
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