"I'm sorry you feel that way" redirects here. For the stand-up comedy film by Bill Burr, see I'm Sorry You Feel That Way. A non-apology apology, sometimes called a backhanded apology, empty apology, nonpology, or fauxpology,[1][2] is a statement in the form of an apology that does not express remorse for what was done or said, or assigns fault to those ostensibly receiving the apology.[3] It is co