Amazon Starts an Ad Network, Powered by Your Data
You can buy just about anything on Amazon.com, including advertising. Now Amazon is selling ads on other people’s sites, too. The e-commerce giant has started what is effectively an ad network* where it buys Web advertising inventory and resells it to marketers at a premium. It can add a mark-up to its ads because it’s using the data it collects about its visitors and shoppers to target likely pro
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