Antonio Manaligod/Dose ? Where have all the letters gone? ? Along quaint New England streets, you’ll probably spot a sign or two declaring itself “Ye Olde Tavern” or “Ye Old Soda Shoppe.” But before you adopt a British accent and order a pint of ale inside, there’s a bit of history you should know. Flickr Phrases like ye olde are actually just some of the late 19th century’s first marketing ploys,