Introducing Private Click Measurement, PCM
This blog post covers a new feature called Private Click Measurement, or PCM, for measuring ad clicks across websites and from iOS apps to websites. It is part of iOS and iPadOS 14.5 betas. Motivation and Goals Classic ad attribution on the web is done with cookies carrying user or device IDs. Such attribution constitutes cross-site tracking which WebKit is committed to preventing. Websites should
How an anti ad-blocker works: Reverse-engineering BlockAdBlock
How an anti ad-blocker works: Reverse-engineering BlockAdBlock If you've used an adblocker, you may have seen BlockAdBlock. This script detects your ad-blocker and disables website access until you deactivate your adblocker. But I found myself wondering how it worked. How does an anti ad-blocker detect adblockers? And how do adblockers react and block ad-block-blockers? Reverse-engineering through
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