Blurb A fundamental shift in how we consume television and film is occurring. Users are favoring non-live media sources, such as Digital Video Recorders (DVRs), Video-On-Demand services (e.g. Apple’s iTunes Video Store), and even rented physical media (e.g. DVDs via Netflix). This time-shift makes it difficult for friends, family and coworkers to talk about common shows they enjoy – degrading the