Jony Ive and colleague Craig Federighi sit down with USA TODAY to discuss the collaboration that led to new Apple products%22It feels like we%27re just getting started%2C%22 Ive says of Apple%27s new look and focusDespite criticisms of the iPhone 5c%27s unexpectedly high price and other market woes%2C Ive says Apple%27s focus is always qualityCUPERTINO, Calif. — The man who designed the iPod ponde
![Jony Ive: The man behind Apple's magic curtain](https://cdn-ak-scissors.b.st-hatena.com/image/square/7c58f9bf925c99608d346356ff60615862240a88/height=288;version=1;width=512/https%3A%2F%2Fwww.usatoday.com%2Fgcdn%2F-mm-%2Fa4b42973d83b5e10e58dbd8c139d48ef06fe9b60%2Fc%3D0-226-2100-1411%2Flocal%2F-%2Fmedia%2FUSATODAY%2Ftest%2F2013%2F09%2F19%2F1379599980000-130918-Ive-Federighi-RZ-7074-JZ-v1-f-2-.jpg%3Fwidth%3D2100%26height%3D1185%26fit%3Dcrop%26format%3Dpjpg%26auto%3Dwebp)