Online Measurement: 16% of the Web Clicking Display Ads | Digital - Ad AgeWhat to Measure? Only 16% of the Web Is Clicking Display Ads But ComScore, Starcom Study Shows Banners Are Still Effective -- Especially When Paired With Paid Search NEW YORK (AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study
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Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange - Microsoft Advertising Blog - Microsoft Advertising Community
