Eli SchiffEli Schiff is a creative director and principal designer. In his design practice he leads and advises product teams spanning startups to Fortune 500 enterprises. Design projects include IBM, MIT, TEDX, CDC, RigUp, Haekka, Blind Barber and FUTO. As a design critic, Eli focuses on interface design history and theory—publishing the Uber’s Undoing book and writing his newsletter, Eli’s Shadow. His w
