ブックマーク / hbr.org (1)

  • Getting Doctors to Make Better Decisions Will Take More than Money and Nudges

    Summary. Studies show that in the United States, half of all patients fail to receive recommended care from their clinicians. Recent research has suggested that simple methods such as financial incentives and behavioral nudges could help to improve the situation. But that’s unlikely to effectively address the issue. In this piece, the authors argue that changing clinician behavior boils down to ch

    Getting Doctors to Make Better Decisions Will Take More than Money and Nudges
    iidacooi4
    iidacooi4 2018/06/20
    ハーバードビジネスレビュー。医療における、①経済的インセンティブ、②ナッジ(行動経済学)、③文化のそれぞれの役割に関しての記事。津川友介医師。
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