12 Effective Strategies Apple Uses to Create Loyal Customers - Inside CRMComplete solutions, familiar formats and "the cool factor" keep customers coming back. When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple's control; it's part of a well-thought-out plan to deliver strong prod
