This is a story about Jeff Bezos, and the key thing he believes separates people who achieve their potential from those who only dream. (As a bonus, my new e-book, Jeff Bezos Regrets Nothing, is now available for free.) It's about a message that Bezos delivered in the last paragraphs of his final letter to Amazon shareholders, which was released Thursday, just a few months before Bezos steps down
![With Just 1 Word, Jeff Bezos Shared a Brutal Truth That Most People Never Admit](https://cdn-ak-scissors.b.st-hatena.com/image/square/9cff02924e5bcc25e34e93491a874e7e0a8b3497/height=288;version=1;width=512/https%3A%2F%2Fimg-cdn.inc.com%2Fimage%2Fupload%2Fw_1024%2Ch_576%2Cc_fill%2Fimages%2Fpanoramic%2Fgetty_450831356_rntpbu.jpg)