This post is sourced from a presentation that Jason Beaird (@jasongraphix) gave at a Columbia Refresh meetup. As well as being a contributor to unmatchedstyle from time to time in our podcasts Jason is a web designer/developer “designeloper” for Mailchimp and author of the Sitepoint book “The Principles of Beautiful Web Design“ (which was just published in it’s 2nd edition). Jason is a regular spe