American Apparel’s Most Provocative Ads from 1995 to the Present: An Evolution American Apparel's ads have always been provocative but lately they've been grabbing headlines. Namely, the ad for sheer lace panties that showed the model's pubic hair seemed to generate a lot of buzz. And then it seemed Dov Charney and crew did an about face--the next ad out showed none of the "t" and "a" that we've c