The early days: How 37signals built buzz out of the gateWhen 37signals first started out, we didn’t make products. We did client work. From the beginning, we allotted plenty of time for side projects. Things that would get us attention (eNormicom), experiments with new ways of selling our services (37express), ways to show off our design thinking (37Better Project), etc. Here are a few of the key non-client projects that enabled us to build up an audie
