Search Engine Land » Platforms » Google » Google Analytics » A Data-Centric Approach To Identifying 404 Pages Worth Saving A Data-Centric Approach To Identifying 404 Pages Worth Saving A critical part of doing a site or link audit is checking to see how many 404 (page not found) pages there are in a site. I can’t tell you how many times I’ve seen an audit that lists the total number of 404 pages a