Understanding utm_source, utm_medium and utm_campaign | ByteFiveUnderstanding utm_source, utm_medium and utm_campaign With advanced segmentation, it has become easier to track visits from various campaign in Google Analytics. But marketers and agencies still use utm_source, utm_campaign and utm_medium to track click through of urls What is the difference between utm_source, utm_campaign and utm_medium? utm_source: As the name suggests this custom variable allo
