Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.[1] The slogan has been widely taken as a response to the IBM slogan "Think".[2][3][4] It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. As
