WIRED on iPad: Just like a Paper Tiger…First, the paper magazine was crammed into the little iPad frame. In the form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation. In the end it was spiced with in-app links, plucked with a couple of movies, and salted with audio files (“interactive”). Then it was off to marketing. And it sold 24,000 copies. Dammit. It’s t
