Pagination is still the most popular way to load new items on a website. However, the usability test sessions found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience. In this article, Christian Holst will present Baymard Institute’s usability research findings for both “Load more” buttons, infinite scrolling and pagination,
![Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce — Smashing Magazine](https://cdn-ak-scissors.b.st-hatena.com/image/square/7599a5b5bf7d1599053457f97af93b898d7a1da9/height=288;version=1;width=512/https%3A%2F%2Ffiles.smashing.media%2Farticles%2Fpagination-infinite-scrolling-load-more-buttons%2F07-mobile-endless-scrolling-preview-opt.jpeg)