Jimi Heselden, chairman of Hesco Bastion, which bought the Segway company last year, died in a freak accident during which he rode a Segway off a cliff. The British businessman who owns the Segway company plunged to his death after driving one of his famous two-wheeled scooters off a cliff, police said Monday. James (Jimi) Heselden, who was using an off-road version of the iconic ride to inspect t