10 Surefire Ways to Screw Up Your iPhone App
Avoidable design and usability mistakes that can shatter hopes of success on the App Store. So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won’t feature it and app shoppers probably won’t download it (even if they do, they won’t share it with others). The following are
Explaining UX Design to High Schoolers
How do UX designers tell their story to audiences who have no exposure to UX? How do UX designers tell their story in a relevant, meaningful way, to audiences who have no exposure to UX? UX practitioners are keenly aware that everything we use in our lives was designed by someone. But outside of our industry (and related ones), most people aren’t aware of the many decisions that were made (or not
Eye Tracking: Best Way to Test Rich App Usability
Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how some use eye tracking only as a way to “wow” clients. In our experience, however, it’s invaluable in bringing to light key findings that are otherwise unattainable through other user testing methods. Eye tracking offers UX people the ability to: Leave a participant alone during a te
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