Perhaps this article should have ended at the question mark in its title. And by the end of it, you may well concur. However, in the meantime, and before I get started — and I promise this won’t take long — let me be clear, I am not, I repeat, not (in bold for emphasis) a Helvetica hater. Ostensibly, my only gripe with Helvetica (designed by Max Miedinger & Eduard Hoffmann) is not the typeface its
![The Last Word on Helvetica? — I Love Typography](https://cdn-ak-scissors.b.st-hatena.com/image/square/0d052d6f990c2f0466955830849998f68b507630/height=288;version=1;width=512/https%3A%2F%2Filovetypography.com%2Fimg%2F2021%2F07%2Flove-fonts-melange1.png)