Perhaps this article should have ended at the question mark in its title. And by the end of it, you may well concur. However, in the meantime, and before I get started — and I promise this won’t take long — let me be clear, I am not, I repeat, not (in bold for emphasis) a Helvetica hater. Ostensibly, my only gripe with Helvetica (designed by Max Miedinger & Eduard Hoffmann) is not the typeface its