Factiva Social Media Roundtable helps to answer "What should we measure" | Jeremiah OwyangSummary Last night, Factiva hosted a group of Social Media Practitioners, Bloggers, Corporate Program Managers, PR consultants, room in Palo Alto to try to make sense of Social Media Measurement. Most agreed measurement is important, After last night, we’re a little bit closer, the details of the findings are below. Background Information I’m a former customer of Factiva, I suggested they progress
