Lipstick, the Recession and Evolutionary Psychology In 2008, when many companies reported record declines in sales amidst a global economic recession, L’Oréal, one of the world’s largest cosmetic manufacturers, was somehow immune to the downturn. In fact, L’Oréal enjoyed a sales growth of 5.3% that year—why? Why was L’Oréal the apparent beneficiary of a worldwide economic crisis? Dating back to th
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