Does Google use engagement signals to rank web pages? Certainly yes. Google even says so in their official How Search Works documents: Exactly how Google uses engagement signals (i.e., clicks and interaction data) is subject to endless SEO debate. The passage above suggests Google uses engagement metrics to train its machine-learning models. Google has also admitted to using click signals for both

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Since Google released the Canonical Tag in early 2009, we've heard a similar SEO horror story replay itself. It boils down to this: "I accidentally canonicalized my entire site to one page, and my site was completely dropped from the index." Although the evidence of rel-canonical going very wrong was overwhelming, I decided it was time to get some firsthand data in an effort to help people both av