The media mogul (twice over) on being both contagious and stickyBy Felix Salmon Illustrations by Young Professionals I first got to know Jonah Peretti in February 2011, very shortly after the Huffington Post was sold to AOL. At the time, he explained to me that BuzzFeed, a company he had built to seed viral content, had become astonishingly popular in its own right, which didn’t surprise me in the
![BuzzFeed’s Jonah Peretti Goes Long](https://cdn-ak-scissors.b.st-hatena.com/image/square/11ac629445b4b0144642c55d37ccddf4ef26c294/height=288;version=1;width=512/https%3A%2F%2Fmiro.medium.com%2Fv2%2Fda%3Atrue%2Fresize%3Afit%3A1020%2F1%2AosELOi7VoBUevY1BHfXV_A.gif)