The Financial Times on Why They Embraced a New Ad Currency: Time Spent - ContentlyThe Financial Times on Why They Embraced a New Ad Currency: Time Spent “Engaged time” has been one of the biggest buzzwords in the media universe of late, as publishers and brands seek a unit of measurement that accurately values how much time people are spending with content. It was a hot topic of conversation during Creativity Week and Columbia’s Data Conference, but until ads begin to get bough
